Recommended Marketing Books
This is Marketing
Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Favorite Texas Authors
How Brands Grow
By: Byron Sharp
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research.
Influence: Psychology of Persuasion
By: Robert Cialdini
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.
Love, Magique and Science
By: Robert Lee Winter
This collection of original short stories interleaves the themes of science-fiction, love, mystery, and fantasy. Covered are subjects such as artificial intelligence, alien invasion, mythology, powers of the mind, time travel, theology, the future, the past, and more. that provide fresh takes and viewpoints.
Al the Procrasta-Gator
By: James Harrold Meeker
Al Procrasta-Gator is a playful, heartwarming tale about the art of dreaming, the joy of taking life slow, and the magic of letting ideas simmer. Perfect for readers of all ages who believe good things come to those who wait — and dream.
Adventures of Robber Bob
By: James Harrold meeker
Welcome to the world of Robber Bob, a mischievous little boy with big imagination and a heart of gold! In these fun and adventurous tales. Together, they face everyday challenges, learn what it means to be honest, responsible, and caring.
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